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Inaccessible luxury: the fashion house Chanel has introduced a limit on the purchase of bags
Since October 2021, the Chanel fashion house has changed its sales policy. Now the buyer will be able to purchase no more than one bag per year - this rule applies to the most common models Classic Flap Bag and Coco Handle.
Chanel is also introducing restrictions on purchases of wallets, clutches and fanny packs. Buyers are allowed to purchase a maximum of two identical units from this category per year.
Inaccessible luxury: the fashion house Chanel has introduced a limit on the purchase of bags - photo #1
What is the reason for this decision? The fact is that the fashion house wants to make its products more exclusive, and is also trying to fight resellers who buy bags in Europe and sell them at exorbitant prices in Asian countries.
Previously, Chanel had already tried to limit the activities of resellers by raising prices three times for the most popular goods, but this did not reduce demand for them.
Добавил Admin 13-01-2024, 13:11 Просмотров: 254